I have been reading this over my holiday. Some amazing old adverts and promos. More than that this captures the idealistic feel of old New Zealand as we would like to think it was. The so called good old days.
Notable are the ads for the Sunderland flying boats that flew 180 passengers on a weekly service between Auckland and Sydney and up into the Pacific. I can recall these landing in the Tauranga harbour when I was a kid.
An extract from one of these ads 1945 reads "Spacious interiors, meal service, smoking facilities even your own personal table and ash tray, make this the modern way to travel"
SELLING the DREAM
is a beautiful 408 page book published by craig potton publishing
Several page copies
Love the one on Tauranga